UX design and Search Engine Optimization (SEO) might be two distinct fields at preliminary glance. But this is not actually the case they actually complement each other and the goal is to enhance findability, usability and conversion rates of a website.
When UX designers design sites with the user and the goals and objectives of the site in mind, this has an added positive effect on SEO. In this post, we will look at 5 most basic and conspicuous ways.
Thus, it is possible to improve UX design and increase the chances of better ranking on search engines. So, let’s continue reading before you look for SEO company in Long Island.
Logical Information Architecture- How To Create
Well-organized and correctly classified content of a web site makes search engines have uniform access to the site’s pages and vice versa. For instance, putting different issues under definite main and subcategory pages demonstrate to engines that they are related.
Moreover, the breadcrumb navigation assists in showing the IA as well not as the main tool used in navigation. It makes it easier for search bots to identify the right pages and the right sections where they belong, as they rank for the desired terms in the future.
First and foremost, it is a tool that makes it easy for the user to locate information within the furniture since the operation is simple and very uniform.
Optimizing Page Speed
It is very important to make the page fast for loading with a purpose of maximizing visitors satisfaction and considering the needs of search engines such as Google. Large amount of time spent on page loading will result in high bouncing rates that are unbeneficial to SEO.
The goal of UX designers is to eliminate the code, make browser caching possible, decrease the image size and exclude all the unnecessary elements to make the pages to load faster.
This makes sure that users do not get frustrated with the slow-moving site and exit before the site even loads completely. It also tells search engines that a site is professionally developed and able to respond with the content expected by viewers when they stumble upon it.
Responsive Design
As a lot of the users successfully access sites with different types of portable devices such as smartphones or Tablets Tablet Website Design becomes imperative for the new generation of sites.
UX designers strived to create an optimal response design for the layouts to ensure usability for whichever device. This does away with irritation such as, zooming in, movement from left to right or right to left or small print.
The arrival of mobile users creates an SEO plus for sites that offer response design to different platforms. Mobile friendly, fast loading websites are favored in Google algorithms as they have stated time and again.
Making a website responsive means that the access and utility of the site across different platforms will always be conveniently serviced both by search engines as well as human users.
How To Incorporate Schema Markup
Schema markup is an HTML, which lets Webmasters specifically educate the different aspects of websites’ articles, products, jobs, videos, and many more. This makes a site’s content machine-readable in a way that enables understanding by search engines of the function and interaction of each piece of content.
UX designers help in putting correct schema tags for categorizing important information such as titles, prices, locations, ratings and other details. Implementing schema markup also assists pages to feature in the Fischer or featured bits and rich results in the SERPs.
SEO company Long Island gives sites more real estate and clicks from the prime placements of AdWords. It also gains authority and credibility from the improved search appearance of the posted content.
Conclusion
What UX designers do inadvertently is optimize primary SEO parameters such as site structure, speed, adaptation, snippets, and authority by initially concentrating on the learner needs and designing pleasant experiences.
Despite the fact, they are focused on seen development from different aspects, yet they share the common purpose serving people as finders by connecting them to the solutions.
Sustaining this mutually beneficial paradigm that improves UX while W visibility and vice versa form the virtuous wheel wherein sites naturally accrue value, trust and popularity over time.
