If you have come across the term “strength-based approach,” you may wonder why it works, what’s so special about it, and why people go to coaches who specialize in strength-based coaching? In this article, we describe what is a strength based approach, what’s so special about it and its pros and cons.

What is the Strength-Based Approach?

In layman’s terms, the Strength-based approach is a type of practice to find out people’s strengths and work on them to reach their maximum potential. The coaches work with people to find out their strengths and use them to reach their goals. The coaches break the path to achieve the goal into multiple steps so that they seem achievable. Next up, we will talk about why the strength-based approach is so successful.

How and Why the Strength-Based Approach Works

A strength-based approach is client-based. As each individual is unique, so is their approach to success. This is why coaches who apply a strength-based approach spend so much time with their client to focus on his or her unique set of goals and strengths. The approach is goal-oriented and the coach stays with the student every step of the way.

This approach is so successful because the client here has the lead role, (s)he is on the main focus and based on his/her change of action, the approach changes. The strength-based approach makes people see to become the best version of themselves. This approach not only examines the client but his or her surroundings as well- how he or she reacts to people around him or her, how he or she handles a situation, etc.

Pros of Strength-Based Approach

  • Since it focuses on strengths rather than weaknesses, it makes people be able to control what they do.
  • It offers resilience. Being in control means you can be resilient to things that used to bother you before.
  • People who lack motivation can be pulled up from their fall, and find the motivation to work on their goals.
  • Everyone is treated with respect and compassion. This boosts confidence.
  • Increases emotional intelligence. Builds self-esteem.
  • Being able to learn how to handle difficult situations since your emotional intelligence is better now.
  • Teaches effective interpersonal skills and social skills.
  • It makes people understand what is achievable and what isn’t.
  • Makes an overall better person.

Cons of Strength-Based Approach

There aren’t many cons to this approach, but if you focus too much on your strengths only, you may forget to identify your weaknesses. Weaknesses left unchecked may lead to bad results. So, keep in mind while it’s good to work on your strengths, it’s also essential to monitor your weaknesses, too.


We hope that you don’t need to ask, “what is strength based coaching and why does it work?” anymore. If you feel you are not where you should be in your career right now, you may find it effective to try this approach.


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