You realize the value of your client base if you own or run a company. You probably understand the importance of touchpoints such as logos or advertisements that keep your consumers engaged and actively shape their experience with your brand.
Sending online virtual birthday cards to consumers or clients accomplishes a similar goal Consider them more subtle, less obvious advertising.
However, finding time to purchase and write cards for so many different individuals may be enough to put you off doing it entirely. A service like firacard has the advantage of doing nearly all the work for you.
#1. Developing Your Personal Brand
At its core, marketing is about branding, and special birthday cards are an excellent method to get your brand in front of your consumers. You may utilize the card picture and customized message to truly show off your brand character, in addition to placing your logo on your cards.
The way you interact with your customers and what you stand for as a business is very important. They can be communicated via something as simple (and enjoyable) as a birthday card. Make your message short, authentic, and personal.
#2. A Boost in Employee Morale
Clients and customers should not be the only recipients of business birthday cards! Employees are often the first and last points of contact for your company, so it’s critical that they feel appreciated and supported at work.
Personalized birthday cards are a great way to remind your workers that you appreciate their hard work while also showing that you care about their well-being.
#3. Retention of Customers
Making customers feel unique is one of the greatest and probably simplest methods to create client loyalty. A customized birthday card will remind them how much you appreciate their business and how much you care enough to spend time and resources on them.
The most essential thing to remember is to personalize your cards as much as possible. A card with your client’s first name on it will seem much more personal.
#4. Distinguishing Yourself from The Crowd
While sending a birthday email is a lovely gesture, customized emails have a better open rate than bot emails; there’s still a good chance your email will go unread. Bills and advertising make up most of our snail mail these days. It has a genuineness about it that will set your company apart from the competition.
#5. Bringing Digital Business to Life
You’re losing out on the advantages of face-to-face customer contact if you operate an online company, even if it’s a successful one. Personalized birthday cards may help fill in the gaps, enabling you to engage with your consumers on a more personal level.
Your consumers will remember the gesture when you send a personalized birthday card to them. Because they don’t expect it most of the time. It’s always a smart investment to set yourself apart from the competition.